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Amazon recently passed a $1 trillion market cap, but what makes it different from its competitors? In part, it’s data.
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This article first inspired me to research the topic: https://www.nytimes.com/2018/06/23/business/amazon-the-brand-buster.html?action=click&module=RelatedCoverage&pgtype=Article®ion=Footer
Full list of sources: https://pastebin.com/r1Z7Ecki